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1. Scenario

For indie studios of 1-3 people: take a single app from idea to app store launch, covering requirement scoping, prototyping, core development, store listing materials, submission and post-launch iteration.

Suitable for

Indie developersSmall studiosTeams building apps part-time

Solves

Scattered, unstructured ideas: without clear positioning and boundaries, development keeps expandingUnclear requirement boundaries: a fuzzy MVP scope leads to feature creep and a delayed launchNo development rhythm: solo devs and small teams lack milestones and a daily cadenceStore material easily missed: screenshots, privacy policy and keywords are all required, and rejections are commonNo record of rejections: issues are scattered across email and IM, so the previous rejection reason is lost when resubmitting

2. Demo Company

Demo company
Yunyu Mobile App Studio (an indie studio of 1-3 people, example)
Demo project
Minimalist focus-timer app: idea to app store launch

Template screenshotsClick to enlarge

Indie Developer App Store Delivery (Idea to Launch) Screenshots 1

3. Project Template

Built for indie developers and small studios, the whole launch chain is split into six stages plus seven components — launch delivery document, app feature requirements, development tasks, launch and technical issues, store and asset links, store material and a Gantt chart — covering the complete loop from product definition to post-launch iteration.

Project stages
  1. 1
    Idea scoping and product definition
  2. 2
    Prototyping and feature design
  3. 3
    Core feature development
  4. 4
    Store listing material preparation
  5. 5
    Store submission and release
  6. 6
    Post-launch follow-up and iteration

4. Custom Fields

FieldType
App platformStatus
Store typeStatus
Requirement sourceStatus

5. Workflow Configuration

Status
To do→Started→Done→Delayed→Cancelled

6. Default Document Templates

Once the template is enabled, the following document structure is generated automatically (one-click creation will be available later).

  • Launch delivery documentProduct definition / store listing material checklist / acceptance criteria (functional acceptance standards and store review points)